Every so often I have a look at the cool things that Google Labs are playing with. One of their current toys is Google Trends; a tool for comparing the number of searches for terms. For fun, I thought I would compare the planet Mars with dwarf planet Pluto. Considering the amount of press Pluto has had recently, I was pleasantly surprised to find that Mars is a much more popular search term. This is totally justified by the number of missions (e.g. Mars Express/Beagle 2, Spirit, Opportunity, MRO and Phoenix) over the past three years which have produced great science and many cool images. The only times Pluto beats Mars are following the launch of New Horizons and the planet definition decision.
Google Trends graph showing relative search popularity of the terms "Mars" and "Pluto". A, B and C are the start of the Mars Rovers mission, D and E are some of the early results, and F is when Mars Express announced the discovery of a possible frozen sea. CREDIT: Google Trends.